The Cult of Cthulhu is 100% non-profit. This means that 100% of any earnings go directly back into The Cult. No one is paid a fee and no one is given a profit. Any and all funds go into keeping our websites and various third-party extensions running, creating new media for The Miskatonic University, new art in reverence of The Old Ones, and generally continuing The Great Work. One day, this will mean the possibility of affecting tangible change to the madness of the world.
When you support The Cult of Cthulhu it continues to grow.
So invest in The Cult but more importantly, invest in yourself.